Acknowledgements
It began with a comment from Andy Fernandez, Manager of The Chartered Institute of Marketing bookshop. We were talking about the success of my second book when Andy said “When you're thinking about writing your third book, let me introduce you to Wiley and Sons. They are the world's most renowned business book publishers and I am sure they would be interested in talking to you.” Until then, I hadn't seriously considered writing a third book. I was still enjoying the success of my second book but with that comment, Andy had sown a seed in my mind. And 20 months later The 15 Essential Marketing Masterclasses for Your Small Business is a reality.
There are many amazing people that have helped ensure that my manuscript made it to ...
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