Becoming an influential marketing leader is among the most exciting professional ventures in many ways. By increasing your influence, you’ll help the company expand its V-Zone and, therefore, its long-term business performance. At a personal level, you’ll also increase both your business impact and your career success.
Mastering the 12 Powers of a marketing leader will help you gain more traction by mobilizing the key people around you: your boss, your nonmarketing colleagues, and your team. But most important, the 12 Powers will help you to mobilize yourself to have the energy and inspiration to achieve what distinctive marketing leaders achieve: expand the V-Zone.
Luckily, you don’t have to be born as a marketing ...
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