Introduction

Let’s start with a few questions:

  • Are you a founder/principal who is seeking to raise external funds for your company?
  • Are you prepared to take a fresh look at the value proposition your firm offers to outside investors and, if necessary, rebuild your story from scratch?
  • Are you willing to take a hard look at your own presentation skills and take appropriate corrective actions to deliver a more compelling story that stands up to investor scrutiny and wins them over?

There are many sources of advice on how to raise funds for growing companies, both general and specialized, that appear to cover just about every aspect of fundraising that is needed. Most entrepreneurs will start the process of raising funds by first investing time ...

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