Slide 2: The Problem
Once you sense that your investors are OK with Slide 1 and that they remain interested, it is time to move on and discuss the problem that you are solving.
Early on in developing The 12 Magic Slides, my partners and I had a number of spirited discussions with investors and entrepreneurs about the pros and cons of emphasizing either the benefits that your solution provides or the pain points/problems that you solve. We discovered that, by far, investors are more interested in hearing you talk about solving problems! We also found that you can often describe the same product attribute either as a benefit to be enjoyed—or a ...
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