The Elevator Pitch
The first and perhaps most important tool in your presentation materials is the elevator pitch. In its most simple terms, an elevator pitch is a brief summary of your business that is developed to entice an investor to want to hear more. It is short enough to be told as you ride in an elevator with a prospective investor. Hence the name.
The elevator pitch is the first step in getting a check from investors. It can also be repurposed to achieve other important objectives, including:
- Attracting new employees
- Gaining new customers
- Getting a bank loan
- Hiring a new service provider
- Networking with other entrepreneurs
The elevator ...
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