Conclusion: Putting the Book into Action

Likability is more than a nice idea, or a concept of which you should stay mindful—it is an approach to your life and the people in it. The point isn’t for you to like everyone and for everyone to like you. Instead, the point is to create meaningful connections that strengthen your relationships, your self-awareness, your productivity, and inevitably, your results. Be authentic in your interactions, and follow the paths of what you truly want to do, not what you think you should do.

Although the abiding principle is set out in law number one—the law of authenticity—the book is not meant to be linear. All the laws of likability are intertwined and work in concert with one another. Based on where you are ...

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