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The 11 Laws of Likability by Michelle Tillis LEDERMAN

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9The Law of Familiarity

“In politics, familiarity doesn’t breed contempt. It breeds votes.”

—Paul Lazarsfeld, sociologist

The first time I heard about Mark, I was in desperate need of a consultant who could design a corporate training program for a rush project set to launch in less than two weeks. I had a new business and was working on a project for only my second client, and I needed help pulling it together, fast. I put out feelers and all roads led to Mark. After the two of us talked a few times to get acquainted and discuss the project, I hired his firm for the assignment. I also joined his e-mail list and began getting his weekly messages that contained inspiring quotes and ideas for staying motivated.

Over the coming months we had little ...

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