97. Mold a Strong and Adaptive Culture

An organization's culture represents the basic pattern of assumptions and shared beliefs that drive its members. Culture defines the deep internal fabric of unwritten but powerful rules, norms, beliefs, and patterns that impact people in organizations. Culture is analogous to the roots of a tree. While hidden beneath the surface, the roots nourish all aspects of the tree and determine its ultimate health. Organizational culture roots explain how members cope with and respond to their environment.

Skillful leaders mold a strong culture so that its impact pervades all parts of an organization. For example, leaders who form a strong, consistent entrepreneurial culture foster innovative thinking at all levels. ...

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