O'Reilly logo

The 108 Skills of Natural Born Leaders by Warren Blank

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

86. Build the Message

Exceptional leaders build the content of their message to present it in a more compelling manner. They recognize that follower comprehension of their direction develops in stages.

Build your message with information that moves from the simple and familiar to the more complex and less familiar. For example, saying We need to improve our website to make it more user-friendly defines a leader's direction in simple and familiar terms. The leader would then go into a more complex description of how and why this improvement is possible and necessary and would identify less familiar components, such as a new software package and how to use it, that are vital for achieving the end result the leader wants.

Think through the content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required