83. Stay on Message
The best leaders determine the key point they want to make when trying to influence others. They stay on message and do not get distracted by alternate issues. Consider Bill Clinton. Despite the controversy surrounding Clinton, even his harshest critics agree he is a very persuasive, influential communicator. Yet his skills had to be developed. In the early days of the 1992 presidential campaign, Clinton's comments failed to connect with the voters. His penchant for long-winded answers and long-winding policy analyses obscured his message. Campaign adviser James Carville set the candidate straight. He coined the phrase It's the economy, stupid to clearly and succinctly communicate Clinton's key message. The statement created ...
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