The 108 Skills of Natural Born Leaders

95. Write for the Front Page

Exceptional leaders rely on the written word to attract willing followers. They apply many of the aforementioned skills to enhance their writing. Their writing clarifies the WII-FM need that people have. They stay on and build their message in their text. They use statistics, stories, symbols, and metaphors in their writing. They also apply several newspaper writing techniques to improve the impact of their writing.

Put your key point first. Avoid the novice news reporter mistake called burying the lead. Put the most important idea you want the reader to remember in the first sentence. Cluster supporting evidence in consistent categories following your main idea.

One basic writer's rule is, write to write better. ...