78. Adapt to the Follower Continuum
Consider potential followers as arrayed along a continuum that includes four anchors:
Totally committed followers
Middle-of-the-road followers
Convenience followers
Herd members
Totally committed followers support a leader with unyielding determination. They go to the mat for the leader at every turn. Middle-of-the-road followers support a leader only as long as it does not demand too much for them. Convenience followers only support a leader when it is totally convenient for them. We often recognize such followers on political issues. A person running for office may support a cause not so much for its merits, but because it stands as politically popular. The polls say it matters, so the politician proclaims support ...
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