Chapter 9. Build the Base to Gain Commitment
The capacity to gain willing followers at any moment in time often depends on what has occurred up to that moment. Followers attach to those who have an established base of credibility and power. In 2000, Jeffrey Immlet landed the CEO position at General Electric because of his success as head of GE Medical Systems. In contrast, Jill Barad, the feisty former CEO of Mattel Inc., lost the support of many by making ambitious promises for growth and then failing to deliver.
Followers commit to those already close to them and with whom they have an established alliance. Recall the comment by Rudy, one of the summer 2000 participants in the television show Survivor, during the final vote. He supported Richard ...
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