Chapter 7. Chart a Course of Leadership Action

The leader's mapping reveals possibilities and problems that the established organizational systems and structures do not address. That is, the existing rules and regulations, processes and procedures do not offer guidance about how to respond. Master leaders chart a course of leadership action through the uncertainties their mapping uncovers.

Look at John Mackey, CEO of Whole Foods Market, Inc. He started the company in 1980 in one funky Austin, Texas, store. By 2000, the nationwide chain of more than 100 stores in twenty-two states had pulled in revenues topping $1.5 billion. Net profits are double the industry average. Mackey created a grocery unlike what most would expect in the supermarket industry. ...

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