Chapter 5. Clarify Expectations
People are more willing to follow those who provide clear and positive expectations. People also follow leaders who understand and meet their expectations.
In First, Break All the Rules, Marcus Buckingham and Curt Coffman describe the twenty-five years of extensive organizational effectiveness research conducted by the Gallup Organization. Buckingham and Coffman reveal the number-one factor associated with high levels of organizational profitability, productivity, retention of good employees, and customer satisfaction: People know what is expected of them at work.[1]
The June 21, 1999 issue of Fortune magazine[2] reported the reasons thirty-eight CEOs failed. These top executives represented large companies including ...
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