Be quite clear what your dream is
The source of much of this book is the best advice you can get from people who have made it. All of them are agreed on one thing – don’t mix up your objectives. Take, for example, advice on the type of person to hire into your business; it is quite different depending on your objective. If you are trying to build the ‘best’ or the ‘biggest’ you will have to hire really good people and take on board the problems such people inevitably bring with them. If your concern is to live the way you want, unfettered by outsider’s demands, you no more want the hassles and interventions of the creative and bright than you want a heron by your goldfish pond.
The options for dream objectives boil down to three: