O'Reilly logo

The 100 greatest ideas for building the business of your dreams by Ken Langdon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Idea 3

Be quite clear what your dream is

The source of much of this book is the best advice you can get from people who have made it. All of them are agreed on one thing – don’t mix up your objectives. Take, for example, advice on the type of person to hire into your business; it is quite different depending on your objective. If you are trying to build the ‘best’ or the ‘biggest’ you will have to hire really good people and take on board the problems such people inevitably bring with them. If your concern is to live the way you want, unfettered by outsider’s demands, you no more want the hassles and interventions of the creative and bright than you want a heron by your goldfish pond.

The options for dream objectives boil down to three:

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required