76. The Law of Unlimited Possibilities
You can always get a better deal if you know how.
You never need to settle for less or feel dissatisfied with the result of any negotiation. There is almost always a way that you can get better terms or prices, whether you are buying or selling. Your job is to find that way.
The first corollary of this law is If you want a better deal, ask for it.
The word “ask” is the most powerful word in the world of business and negotiating. Most people are so paralyzed by the fear of rejection and disapproval that they are afraid to ask for anything out of the ordinary. They just accept what is offered to them and hope for the best.
But this is not the case with the top negotiators. The top negotiators will quite ...
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