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The 10 Laws of Trust by Stephen M.R. Covey, David A. Kaplan, Joel Peterson

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THE POWER OF TRUST

IN BUSINESS, AS IN life, trust is elemental. We all cherish it. Most of us think we deserve it. Few of us think we violate it. But what exactly is it? At its core, trust means willingly ceding a measure of control to another—be it a person, organization or institution—and without the apparent safety nets of a binding contract or other means of coercion in place. Although we trust with an expectation that others will respond in kind, vulnerability is the psychological hallmark of trust. We’re taking a risk, sometimes based on limited evidence. Trust is a leap of faith rooted in optimism.

We take trust for granted, not conscious of how it pervades relationships. Partners rely on partners; employers on employees; companies on ...

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