The 10 Laws of Trust

• FOREWORD •

BY STEPHEN COVEY

I’LL NEVER FORGET THE day I met Joel Peterson. It was in November 1985. I had recently been hired by Trammell Crow Company, which at the time was the largest real estate development company in the United States. Joel was serving as its Chief Financial Officer and its de facto strategist.

As a young professional working in my first “real” job, meeting the man who was considered the number two person in the firm was obviously a big deal to me. Yet what I remember most to this day was the extraordinary reputation Joel had with seemingly everyone in the firm. At a relatively young age, he was already a legend, and everyone talked about not only his brilliance, but also his integrity—and in equal parts. After meeting ...