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The 10 Laws of Trust by Stephen M.R. Covey, David A. Kaplan, Joel Peterson

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LAW

6

KEEP EVERYONE INFORMED

TO BUILD AND MAINTAIN trust, a leader must communicate. Leaders must be determined to share the facts with everyone, simply, persuasively, and thoroughly. That means telling it like it is, during good times and bad.

In low-trust organizations, communication is generally wanting. We may know what’s going on in our department, but when it comes to the company’s broader goals, we’re in the dark. Left to guess, we begin to wonder if leaders have a real plan. An inspiring mission becomes an impossibility, and we begin to wonder whether we’ve got the respect of those in the executive suite. From there, trust goes downhill.

Academic studies have shown that employee satisfaction depends significantly on effective internal ...

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