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The 10 Laws of Trust by Stephen M.R. Covey, David A. Kaplan, Joel Peterson

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LAW

2

INVEST IN RESPECT

PERSONAL INTEGRITY MEANS DOING what you say you’re going to do, and that your actions will consistently reflect your principles, publicly and privately. While personal integrity is the foundation for a culture of organizational trust, leaders must also be looking to spread trust across an organization. How? By practicing the art of respect—for everybody, in ways large and small.

Respect is the currency of trust, the way it’s exchanged among people. Like any attitude or behavior, respect requires focus, awareness, and practice. The trust that grows out of respect depends more on the value placed on individuals than on management techniques or policy statements. And it is reflected in simple, daily interactions.

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