Chapter 5Green Means Green

By now, we all know the “inconvenient truth”—the Earth’s environment is endangered. But here’s a convenient truth: You can help Mother Earth while saving money.

Links between environmentalism and spending smart are undeniable. You don’t have to look hard to see that going green means more green in your neighborhood and in your wallet. It’s a realization corporate America is just now waking up to. Such terms as sustainability and carbon footprint have entered the boardroom lexicon.

For consumers, the primary misconception is that making an environmental effort will cost you money or convenience. That can be true in some cases. But today, there are many examples of how you can save green while going green.

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