introduction

“Oh, great you say. A book about having fun at work. Whoop-de-rah.”

I’ve heard it all by now. Serious business people think that means going around with a lot of happy talk while painting smiley faces on everything. They couldn’t be more wrong.

In point of fact, fun is a byproduct of the approach I advocate. What you’re really after is to grow the business by being more efficient at what you do and being linked with your customers at a human and meaningful level, and that all can happen when you have a more motivated workplace. This means you need to have a workplace people enjoy, including your customers. Especially your customers.

This is a time-tested approach that many, many companies have used to get very real, surprisingly ...

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