Text Mining and Analysis

Chapter 8 Sentiment Analysis

Introduction

Basics of Sentiment Analysis

Challenges in Conducting Sentiment Analysis

Unsupervised versus Supervised Sentiment Classification

SAS Sentiment Analysis Studio Overview

Statistical Models in SAS Sentiment Analysis Studio

Rule-Based Models in SAS Sentiment Analysis Studio

SAS Text Miner and SAS Sentiment Analysis Studio

Summary

References

Introduction

In this age, in this country, public sentiment is everything. With it, nothing can fail; against it, nothing can succeed. Whoever molds public sentiment goes deeper than he who enacts statutes, or pronounces judicial decisions.                    Abraham Lincoln, 1858

It is clear from President Lincoln’s famous quote that politicians realized the power of ...