Praise for Ten Types of Innovation

“I have long admired the innovation work of Larry Keeley and am thrilled that he has shared his concepts, insights, and experience with the world in his terrific book. Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception.”

Roger L. Martin, Dean, Rotman School of Management

“Innovation is not for amateurs and most meaningful developments are not accidents. Great innovators follow disciplined approaches and Larry Keeley outlines an evidence-based methodology which takes innovation well beyond product tweaking. At Mars we are leveraging sophisticated innovation techniques and creating hard to copy, distinctive propositions which we know will delight our consumers and will remain relevant over time. Ten Types of Innovation provides great frameworks to help you rethink the role innovation plays in your business and will raise the quality of the innovation dialogue from a black art to a serious science.”

Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

“Ten Types of Innovation will become the indispensable ‘how to do it’ textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry.”

Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

“When innovation is defined only as a new product or service, this view ignores a larger, integrated process that must ...

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