Image Credits

Images used throughout this book are either from the authors’ personal collection or are copyrighted images from iStockPhoto and Shutterstock that have been used with permission. Exceptions include the following:

Part One

“Proteus growing on brilliant green agar in a petri dish” by Fancy Photography/Veer.

Part Three

“Supermarket aisle stocked with products” by Chuck Keeler/Stone/Getty Images.
“Plagiarius Award Trophy” courtesy of Aktion Plagiarius e.v.
“Black 1914 Model T Ford (USA), side view” by Dave King/Dorling Kindersley/Getty Images.
“Ford Model T Assembly Line at Ford Motor Company Oklahoma City Plant,” “Ford Automobile Dealership,” and “Crowd of Applicants outside Highland Park Plant after Announcement of Five Dollar Day” are all from the collections of The Henry Ford.
Google Search Screen and Google Doodles: Google.
Microsoft Office packaging courtesy of the Microsoft Archives.
McDonald’s restaurants and Hamburger University images courtesy of McDonald’s.
“McDonald’s Truck DSC00519” by William O. Slone.
Jim Hudson Lexus dealership exterior and lounge: Clear Sky Images.
“Lexus Elite Trophy” courtesy of Lexus.
“OpenRoad Lexus Cafe” courtesy of Kasian Architecture Interior Design and Planning Ltd.
“Overhead view of symphony orchestra” by Kevin Jordan/Photodisc/Getty Images.
Ginger Hotels logo and cafe courtesy of Ginger Hotels.
Dell laptop and boxes courtesy of Dell © 2012 Dell Inc. All Rights Reserved.
FedEx truck courtesy of FedEx. FedEx service marks used ...

Get Ten Types of Innovation: The Discipline of Building Breakthroughs now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.