Chapter Ten
THE TEN RULES EXPLAINED
Ray stata, founder of Analog Devices, Inc. (ADI), had no shortage of ambition. Between 1965 and 1990, he built his semiconductor design and manufacturing operation into one of the most respected companies in the Boston area.
But that was not enough. He wanted to build a truly great company, and he was prepared to take a huge risk on a new technology. His story is one of the most dramatic that we studied—one with a promising beginning, more than one near-death experience, gutsy risk taking, miraculous breakthroughs, and, ultimately, profitability. It’s an ideal demonstration of the ten rules for strategic innovators. Rules 1 and 10 are general rules, rules 2 through 4 relate to the whys of forgetting, borrowing, ...
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