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Ten Minute Guide to Business Presentations

Book Description

This guide gives you the tools you need to get your point across and keep the attention of your listeners when making a business presentation. It gives tips on producing well-targeted presentations, establishing your objectives, designing effective story boards and grids, using color graphics to help illustrate your points, and arranging the sequence of your presentation so that you don't lose the interest of your audience. It also suggests techniques for overcoming fear of public speaking and for handling unusual circumstances, like presenting via teleconferencing or conference calls.

Table of Contents

  1. Copyright
  2. Introduction
    1. About the Author
    2. Acknowledgments
  3. 1. Become an Effective Speaker
    1. Stand Up and Speak
    2. Acknowledge the Persuasiveness of Presentations
    3. Use Persuasive Talks Regularly
    4. Triumph over Stage Fright
    5. Aim for a Memorable Presentation
    6. Speak Powerfully on Any Occasion
      1. Streamline Your Introductions to Speakers
      2. Present Awards with Style
      3. Be an Organized Meeting Facilitator
      4. Prepare and Rehearse Formal Presentations
    7. Learn the Presentation Skill Sets
      1. Perfect Your Verbal Skills
      2. Advance Your Visual Skills
      3. Develop Your Vocal Skills
      4. The 30-Second Recap
  4. 2. Define the Central Message
    1. Develop the Central Message
    2. Focus on the Substance
      1. Highlight Your Central Message
      2. Interpret Your Message's Supporting Data
    3. Present Your Central Message
    4. Construct a One-Sentence Central Message
    5. Present a Single Central Message
    6. Begin with the Central Message
    7. Make Your Point—Fast
    8. Get Your Central Message Across
      1. The 30-Second Recap
  5. 3. Know Your Listeners
    1. Remember Whom You're Speaking To
    2. Give Them the Meaning
    3. Make the Message Meaningful
    4. Begin with the WIIFM
    5. Understand Your Listeners' Priorities
    6. Research Audience Attitudes
    7. Determine Your Goal
    8. Continually Measure Your Presentation's Effectiveness
      1. The 30-Second Recap
  6. 4. Energy for Effectiveness
    1. Speak with Energy
    2. Supply the Energy Computers Can't
    3. Use Visual Energy to Stimulate
      1. Reinforce Your Message with Gestures
      2. Humanize Presentations with Facial Expressions
    4. Use Vocal Energy for Power
    5. Be Passionate to Be Persuasive
      1. The 30-Second Recap
  7. 5. Eye-Contact Communication
    1. Interact Through Eye Contact
    2. Avoid Eye-Contact Blunders
    3. Use the Three-Step Approach
      1. Find Your Eye-Contact Pattern
      2. Eye-Contact Questions and Answers
    4. Control Pacing Through Eye Contact
    5. Get Feedback Through Eye Contact
    6. Practice Your New Presentation Skills
      1. The 30-Second Recap
  8. 6. Gather Your Evidence
    1. Understand the Importance of Evidence
    2. Mind-Map Your Material
    3. Choose Three Supporting Ideas
    4. Present Your Ideas Creatively
    5. Plan Your Information-Gathering Process
    6. Apply Criteria for Including Evidence
    7. Create a Preliminary Outline
      1. The 30-Second Recap
  9. 7. Organize Your Material
    1. Learn the Six Organizing Patterns
      1. The Whole and Its Parts
      2. Chronological Order
      3. Problem-Solution
      4. Spatial Order
      5. The News Reporter Approach
      6. The Best Alternative
    2. Warm Up to Pattern-Mixing
      1. The 30-Second Recap
  10. 8. Create Successful Presentations
    1. Open with a Flourish
    2. Consider Five Successful Openings
      1. Opening One: Central Message and Meaning
      2. Opening Two: An Analogy
      3. Opening Three: Voice of Authority
      4. Opening Four: Tell a Story
      5. Opening Five: Artful Humor
    3. Transition the Talk with Summaries
    4. Close with a Call to Action
      1. The 30-Second Recap
  11. 9. Interact with Audiences
    1. Get Your Listeners Talking
    2. Avoid the Close-Ended Question
    3. Create Dialogue with Open-Ended Questions
      1. Incorporate Dialogue Questions Effectively
      2. Plan and Refine Dialogue Questions
    4. Use Dialogue Questions Advantageously
      1. The 30-Second Recap
  12. 10. Visual Aids
    1. Evaluate Your Visual Aids Needs
    2. Design Effective Visuals
    3. Decide on Types of Visuals
      1. Words
      2. Pie Charts
      3. Bar Graphs
      4. Line Graphs
      5. Diagrams
    4. Use the Power of PowerPoint
    5. Consider Yourself the Principal Visual
      1. The 30-Second Recap
  13. 11. Presenting Your Visuals
    1. Make Your Visuals Work
    2. Learn to Present Traditional Visuals
      1. Props and Models
      2. Flip Charts
    3. Overheads and Slides
    4. Never Forget These Four Steps
    5. Caution: Pointers and Laser Lights
    6. Consider Handing Out Hard Copies
    7. Don't Use Visuals as Notes
      1. The 30-Second Recap
  14. 12. Make It Simple
    1. Speak Naturally
    2. Use the Active Voice
    3. Watch Out for Jargon
    4. Should You Avoid Acronyms?
    5. Make It Conversational, with Pronouns
    6. Deflate Your Vocabulary
    7. Remove Nonwords from Your Talk
    8. Choose Your Words Carefully
      1. The 30-Second Recap
  15. 13. Banish Those Butterflies
    1. Think of Butterflies as Adrenaline
      1. Step One: Prepare, Prepare, Prepare
      2. Step Two: Practice Your Delivery
      3. Step Three: Meet the Audience
      4. Step Four: Unleash Your Energy
      5. Step Five: Use Eye Contact
      6. The 30-Second Recap
  16. 14. Dealing with the Details
    1. Time Flies
    2. Check Out the Room
    3. Double-Check the Equipment
    4. Remember the Little Things
      1. The 30-Second Recap
  17. 15. Ten-Point Presentation Primer
    1. Take the Route to Success
      1. Point One: Make Eye Contact
      2. Point Two: Open the Channels
      3. Point Three: Create a Rhythm
      4. Point Four: Energize with Gestures
      5. Point Five: Use Dialogue Questions
      6. Point Six: Don't Panic
      7. Point Seven: Go with the Flow
      8. Point Eight: Know the Equipment
      9. Point Nine: Never Memorize Presentations
      10. Point Ten: Evaluate Yourself
      11. The 30-Second Recap
  18. 16. Handling Questions and Answers
    1. Anticipate Those Questions
    2. Learn the Five-Step Approach
      1. Step One: The Opening
      2. Step Two: Listening
      3. Step Three: Rephrasing the Question
      4. Step Four: Answering the Question
      5. Step Five: Completing the Session
    3. Never Pretend
    4. Neutralize Hostile Questioners
    5. Stay in Control
      1. The 30-Second Recap
  19. 17. One-to-One Presentations
    1. Put Your Best Foot Forward
    2. Present First Things First
    3. Know What Appeals to Your Listeners
    4. Make Your Points with Energy
    5. Practice Eye Contact
    6. Remember to Listen
    7. Maintain Your Perspective
      1. The 30-Second Recap
  20. 18. Listening
    1. Consider the Value of Listening
    2. Learn the Listening Process
    3. Open All Channels
    4. Read the Body Language
    5. Become a Better Listener
      1. Listen Respectfully
      2. Overcome Distractions
      3. The 30-Second Recap
  21. 19. Make Meetings Matter
    1. Do You Need a Meeting?
    2. Develop Your Meeting Plan
    3. Define the Central Message
      1. Decide Who Should Attend
      2. Prepare an Agenda
    4. Facilitate Effectively
      1. Keep the Meeting Short
      2. Open with All Channels
      3. Encourage Dialogue
      4. Keep the Meeting on Course
      5. Read Your Audience
      6. Conclude with an Action Plan
      7. The 30-Second Recap
  22. 20. Mastering the Media
    1. Prepare for the Interview
    2. Answer Questions with Care
    3. Be Prepared for On-Camera Interviews
    4. Be Ready for Common Problems
      1. Problem One: You're Asked a "Zinger"
      2. Problem Two: You Don't Know
      3. Problem Three: You Make a Mistake
      4. Problem Four: You Question the Question
      5. Problem Five: The Interviewer Provokes You
    5. Use All Your Skills
    6. Make It Your Interview
      1. The 30-Second Recap
  23. 21. Continuous Improvement
    1. Use Your Presentation Skills
    2. Practice Every Day
    3. Don't Hide: Speak
      1. The Job Description
      2. The Team Presentation
      3. Meeting or Workshop Facilitator
      4. Running a Booth
    4. Take Advantage of Volunteer Activities
    5. Enroll in Public-Speaking Programs
      1. The 30-Second Recap
  24. A. Glossary
  25. B. The Speaker's Notebook
    1. Lesson 1
      1. Become an Effective Speaker
    2. Lesson 2
      1. Define the Central Message
    3. Lesson 3
      1. Know Your Listeners
    4. Lesson 4
      1. Energy for Effectiveness
    5. Lesson 5
      1. Eye-Contact Communication
    6. Lesson 6
      1. Gather Your Evidence
    7. Lesson 7
      1. Organize Your Material
    8. Lesson 8
      1. Create Successful Presentations
    9. Lesson 9
      1. Interact with Audiences
    10. Lesson 10
      1. Visual Aids
    11. Lesson 11
      1. Presenting Your Visuals
    12. Lesson 12
      1. Make It Simple
    13. Lesson 13
      1. Banish those Butterflies
    14. Lesson 14
      1. Dealing with the Details
    15. Lesson 15
      1. Ten-Point Presentation Primer
    16. Lesson 16
      1. Handling Questions and Answers
    17. Lesson 17
      1. One-to-One Presentations
    18. Lesson 18
      1. Listening
    19. Lesson 19
      1. Make Meetings Matter
    20. Lesson 20
      1. Mastering the Media
    21. Lesson 21
      1. Continuous Improvement