PRESENTER MEET AUDIENCE 2
This chapter will focus on the “stars” of the story, the audience.
It’s a nightmare scenario for any designer …
Having worked through the night, you excitedly step to the front of the room. Fueled by caffeine and adrenaline, you present your project idea to the entire office, knowing that this new way of thinking could finally propel your firm to the next level. However, when you finish speaking, the room is silent. There are a few passive head nods ― but no one says a word. Sensing an opportunity, your colleague then steps forward. Having thought about the problem for all of ten minutes, he outlines a mediocre idea, but the atmosphere of the entire room changes. Your coworkers begin to lean forward, nodding their ...
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