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Television Versus the Internet by Barrie Gunter

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6

Future audiences, future services

As communications technologies continue to evolve, so will the ways that users engage with them. If online technologies are conditioning new mindsets in relation to content access and utility, will television have to evolve to engage with fresh public expectations that arise out of new cognitive models of dealing with entertainment and information content? Already, television services have migrated onto the wired and wireless Internet. In addition, television sets are becoming more computerised allowing for the more advanced interactive functionality of the kind more closely associated with Internet access. In essence these distinctive technologies will eventually merge in terms of their functionality so that ...

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