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Television Versus the Internet by Barrie Gunter

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3

The functional overlaps of television and the Internet

People turn to communications technologies to access specific applications for specific purposes. In the context of television, this traditionally means switching on the set to watch programmes that cater to a range of interests and needs. Viewers may have favourite programmes or favourite programme categories or genres. Internet users may seek specific types of information or entertainment as well. In so far as television gives its viewers what they want in terms of content, then their continued loyalty may be enhanced. If another medium emerges that offers a better service that fulfils the same needs, however, television may experience audience losses. If two media technologies satisfy ...

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