CHAPTER 7

Production

Content is still king. Technology is a secondary thing for us. The responsibility of documenting—creatively, emotionally, journalistically—the games itself is really our goal.

Craig Janoff, Director,

Producing the Remote

There is no set worldwide programming strategy formula for producing a remote. NBC’s Olympic Games coverage primarily consists of packaged programs. Other countries however primarily program live, staying away from prepackaged material.

At an IOC Olympic television symposium in 1998, Yosuke Fujiwara, Senior Producer for Olympic Operations at NHK in Japan, made the following statement: “We believe that the essence of the sports broadcast lies in live coverage … we believe that the unscripted drama exists ...

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