Technology Entrepreneurship

Preface

Thomas N. Duening, Robert D. Hisrich and Michael A. Lechter

This textbook has been organized around the central concept of “value.” Although, on the surface, there does not appear to be anything mysterious or ambiguous about the concept, the reality is a bit different. In fact, a special edition of the Academy of Management Review was dedicated entirely to the topic of value creation. In the lead article to that edition, the editors noted: “There is little consensus on what value creation is or on how it can be achieved.”¹ Imagine that. While most of us believe we know what “value creation” means, there is “little consensus” on its meaning. We wrote this textbook to help faculty and students wrestle with and come to terms with the concept ...