Chapter 3. Technology Ventures in a Global Context
After studying this chapter, students should be able to:
▪ Identify major challenges technology ventures encounter in the global economy
▪ Evaluate venture opportunities in the global economy
▪ Understand factors involved in the creation, protection, and capture of market and enterprise value
▪ Explore how technology entrepreneurs can exploit the network effect
▪ Appreciate the distinction between market value and enterprise value
▪ Understand that the technology entrepreneur can pursue consumer markets (B2C) or business markets (B2B)
▪ Assess what it takes to create repeatable business systems
Tech Venture Insight

Modern Technology Transforms Old Lands to Meet Rising Food Demands

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