Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.
Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
Extensive discussion of technology management and continuous innovation as a competitive advantage
Addresses the issue of leading, managing, motivating, and compensating technical workers
More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists