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Technology Entrepreneurship

Book Description

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

* Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
* In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
* Extensive discussion of technology management and continuous innovation as a competitive advantage
* Addresses the issue of leading, managing, motivating, and compensating technical workers
* More time on the fundamentals of marketing and selling, as these are elements of entrepreneurshipcommonly most neglected by engineers and scientists

Table of Contents

  1. Cover image
  2. Table of Contents
  3. Copyright
  4. Dedication
  5. Preface
  6. Acknowledgments
  7. About the Authors
  8. Chapter 1. Fundamentals of Business
  9. 1.1. What is a Business?
  10. 1.2. Value and the Market
  11. 1.3. Business and Society
  12. 1.4. Business Dynamics
  13. 1.5. The Future of Business
  14. Chapter 2. Fundamentals of Economics in a Global Context
  15. 2.1. Economic Resources
  16. 2.2. Supply, Demand, and Pricing
  17. 2.3. Economic Systems
  18. 2.4. International Trade
  19. 2.5. International Monetary System
  20. 2.6. Elements of Global Trade
  21. Chapter 3. Technology Ventures in a Global Context
  22. 3.1. Globalization and Technology Ventures
  23. 3.2. Value Creation in the Global Economy
  24. 3.3. Value Capture in the Global Economy
  25. 3.4. Global Market Entry Strategies
  26. Chapter 4. Legal Structure and Equity Distribution
  27. 4.1. Ownership and Liability Issues
  28. 4.2. Choice of Legal Structure
  29. 4.3. Limited Liability Entities—A Comparison
  30. 4.4. Equity and Equity Types
  31. 4.5. Equity Distribution in the Nascent Venture
  32. Chapter 5. Capital and Deal Structuring
  33. 5.1. Role of Capital in Technology Ventures
  34. 5.2. Capital Sources
  35. 5.3. Equity and Debt Financing
  36. 5.4. Loan Rates, Payment Methods, and Lender Types
  37. 5.5. Fund-Raising Tools and Techniques
  38. 5.6. Alternatives to Debt and Equity Financing
  39. Chapter 6. Exit Strategies for Technology Ventures
  40. 6.1. Acquisition
  41. 6.2. Mergers
  42. 6.3. Venture Valuation
  43. 6.4. Going Public
  44. Chapter 7. Intellectual Property Management and Protection
  45. 7.1. Intellectual Property and Technology Ventures
  46. 7.2. Intellectual Property Protection
  47. 7.3. Trade Secrets
  48. 7.4. Patents
  49. 7.5. Patent Ownership
  50. 7.6. International Patent Protection
  51. 7.7. Copyrights
  52. 7.8. Mask Works
  53. 7.9. Trademarks
  54. Chapter 8. Contracts
  55. 8.1. Sources of Contract Law
  56. 8.2. Contract Formation
  57. 8.3. Defenses Against Contract Enforcement
  58. 8.4. Performance and Breach
  59. 8.5. Anatomy of a Contract
  60. 8.6. Operating Agreements
  61. 8.7. License Agreements
  62. 8.7.2. Know-How Licenses
  63. 8.7.8. Purchase Agreements
  64. Chapter 9. Negotiating Fundamentals
  65. 9.1. Negotiation Fundamentals
  66. 9.2. Negotiation Approaches
  67. 9.3. Integrative Versus Distributive Bargaining
  68. 9.4. Negotiation Outcome Types
  69. 9.5. Negotiating Gambits
  70. 9.6. Negotiating Contracts
  71. Chapter 10. Launching the Technology Venture
  72. 10.1. The Business Plan
  73. 10.2. Networking
  74. 10.3. Resource Aggregation
  75. 10.4. New-Venture Operations
  76. Chapter 11. Going to Market and the Marketing Plan
  77. 11.1. Marketing
  78. 11.2. Product
  79. 11.3. Price
  80. 11.4. Distribution
  81. 11.5. Promotion
  82. 11.6. The Marketing Plan
  83. Chapter 12. Financial Management and Control
  84. 12.1. Accounting—Definition and Practices
  85. 12.2. Finance—Definition and Practices
  86. 12.3. Financial Statements
  87. 12.4. Financial Statement Analysis
  88. 12.5. Financial Management
  89. 12.6. Capital Budgeting
  90. Chapter 13. Venture Management and Leadership
  91. 13.1. Entrepreneur Managers
  92. 13.2. Basic Management Skills
  93. 13.3. Entrepreneurial Leadership
  94. 13.4. Effectuation and Entrepreneurial Expertise
  95. 13.5. Entrepreneurial Ethics
  96. 13.6. Entrepreneurial Strategy
  97. 13.7. Competitive Strategy Model
  98. Chapter 14. Venture Risk Management
  99. 14.1. Venture Risk Management
  100. 14.2. Hazard Risks
  101. 14.3. Operational Risks
  102. 14.4. Laws Affecting Start-Up Ventures
  103. 14.5. Obtaining and Working with Legal Counsel
  104. 14.6. Managing Failure Risk
  105. Chapter 15. Your Entrepreneurial Career
  106. 15.1. Your Entrepreneurial Career
  107. 15.2. The Entrepreneurial Personality
  108. 15.3. Intrapreneurship
  109. 15.4. Five Entrepreneurial Careers
  110. 15.5. The Franchising Option
  111. 15.6. Launching Your Entrepreneurial Career
  112. Appendix. Model Business Plan
  113. Index