Marketing and Selling Your Products
Abstract
Square Inc. like every successful company has one thing in common—customer focus. This along with the commitment to solving problems through technology and to sound strategic marketing allows these companies to successfully launch and grow. Being dedicated to understanding and satisfying the needs of customers in defined target markets, these companies motivate everyone in the organization to produce superior value leading to high levels of customer satisfaction.
Keywords
Target market
Market-skimming
Market-penetration pricing
Arbitrary determination method
Competitive parity method
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