Chapter 2

Five Pillars of Technology Entrepreneurship

Abstract

This chapter highlights what we refer to as the “Five Pillars of Technology Entrepreneurship.” These “pillars” are the fundamental tools and techniques that technology entrepreneurs should use and enact to improve the chance of success. The five pillars are: 1) Value Creation; 2) The Lean Startup; 3) Customer Discovery and Validation; 4) The Business Model Canvas; and 5) The Entrepreneurial Method. Each of these is discussed in detail in this chapter, providing readers with a thorough understanding of how to use these pillars for venture success.

Keywords

Deliberate practice

Entrepreneurial expertise

Expert technology entrepreneurs

Value proposition,

Value creation

Lean startup ...

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