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Technology Entrepreneurship, 2nd Edition

Book Description

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.



  • An intense focus on product design and development, with customers and markets in mind
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • Techniques for forecasting financials, raising funds, and establishing venture valuation
  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. About the Authors
  8. Preface
  9. Part 1: You Are Here: X
    1. Chapter 1: Technology Entrepreneurship Today: Trends, Opportunities, Challenges
      1. Abstract
      2. 1.1 Introduction
      3. 1.2 Trends and Opportunities in Technology Entrepreneurship
      4. 1.3 A Word about Global Markets
      5. 1.4 Foundations of this Book
      6. 1.5 Chapter Summary
    2. Chapter 2: Five Pillars of Technology Entrepreneurship
      1. Abstract
      2. 2.1 Introduction
      3. 2.2 Pillar #1: Value Creation
      4. 2.3 Pillar #2: The Lean Startup
      5. 2.4 Pillar #3: Customer Discovery and Validation
      6. 2.5 Pillar #4: The Business Model Canvas
      7. 2.6 Pillar #5: The Entrepreneurial Method
      8. 2.7 Deliberate Practice
      9. 2.8 Chapter Summary
    3. Chapter 3: Technology Venture Idea Generation
      1. Abstract
      2. 3.1 Introduction
      3. 3.2 Fundamental Venture Types
      4. 3.3 The Idea Generation Process
      5. 3.4 The Opportunity Register
      6. 3.5 Nontraditional Idea Sources
      7. 3.6 Chapter Summary
  10. Part 2: Countdown to Launch
    1. Chapter 4: Markets and Product or Service Development
      1. Abstract
      2. 4.1 Introduction
      3. 4.2 Product Planning and Development
      4. 4.3 The Idea Development Process
      5. 4.4 The Concept of Newness
      6. 4.5 Opportunity Assessment Plan
      7. 4.6 Disruptive Technology
      8. 4.7 The Market
      9. 4.8 Chapter Summary
    2. Chapter 5: Protecting Your Intellectual Property
      1. Abstract
      2. 5.1 Introduction
      3. 5.2 IP And Technology Ventures
      4. 5.3 Recognizing IP
      5. 5.4 Record Keeping
      6. 5.5 Trade Secrets
      7. 5.6 Patents
      8. 5.7 Copyrights
      9. 5.8 Mask Works
      10. 5.9 Trademarks
      11. 5.10 Chapter Summary
    3. Chapter 6: Legal Structure and Equity Distribution
      1. Abstract
      2. 6.1 Introduction
      3. 6.2 Ownership and Liability Issues
      4. 6.3 Choice of Legal Structure
      5. 6.4 Equity and Equity Types
      6. 6.5 Raising Capital
      7. 6.6 Equity Distribution in the Start-up Venture
      8. 6.7 Chapter Summary
    4. Chapter 7: Developing and Implementing the Technology Business Plan
      1. Abstract
      2. 7.1 Introduction
      3. 7.2 Writing the Business Plan
      4. 7.3 Elements of a Business Plan
      5. 7.4 Chapter Summary
  11. Part 3: Into the Breach
    1. Chapter 8: Capital and Capital Sources
      1. Abstract
      2. 8.1 Introduction
      3. 8.2 The Capital Management Plan
      4. 8.3 Regulation of Financing Activities
      5. 8.4 Debt Financing
      6. 8.5 Fundraising Tools and Techniques
      7. 8.6 Alternatives to Debt and Equity Financing
      8. 8.7 Chapter Summary
    2. Chapter 9: Launching the Venture
      1. Abstract
      2. 9.1 Introduction
      3. 9.2 Market Entry Positioning
      4. 9.3 Market Penetration Strategy
      5. 9.4 Value Chain Analysis
      6. 9.5 Developing a Contingency Plan
      7. 9.6 Growing Beyond the Startup
      8. 9.7 Chapter Summary
    3. Chapter 10: Marketing and Selling Your Products
      1. Abstract
      2. 10.1 Introduction
      3. 10.2 Target Market Selection
      4. 10.3 Purchasing the Product Service
      5. 10.4 Marketing
      6. 10.5 Chapter Summary
    4. Chapter 11: Contracts
      1. Abstract
      2. 11.1 Introduction
      3. 11.2 Sources of Contract Law
      4. 11.3 Contract Formation
      5. 11.4 Defenses Against Contract Enforcement
      6. 11.5 Performance and Breach
      7. 11.6 Anatomy of a Contract
      8. 11.7 Types of Agreements Encountered
      9. 11.8 Chapter Summary
  12. Part 4: Growth and Exit
    1. Chapter 12: Venture Management and Leadership
      1. Abstract
      2. 12.1 Introduction
      3. 12.2 Entrepreneurial Leadership
      4. 12.3 Leadership Skills
      5. 12.4 Entrepreneurial Leadership and Ethics
      6. 12.5 Chapter Summary
    2. Chapter 13: Valuing and Exiting Your Venture
      1. Abstract
      2. 13.1 Introduction
      3. 13.2 Due Diligence
      4. 13.3 Valuation
      5. 13.4 Exit via Succession
      6. 13.5 Exit via Acquisition
      7. 13.6 Exit via Merger
      8. 13.7 Exit Via Initial Public Offering
      9. 13.8 Registration Statement and Timetable
      10. 13.9 Chapter Summary
  13. Appendix I: Example of a Generic Confidentiality Agreement
    1. Agreement regarding confidential information and technology
  14. Appendix II: Example Executive Summary
    1. Mission statement
    2. Problem being solved
    3. The solution
    4. Unique sales proposition
    5. Competition
    6. Market
    7. Market segment
    8. Marketing plan
    9. Price
  15. Appendix III: Sample Development Agreement
    1. Development agreement
    2. Schedule 1 Deliverables
    3. Schedule 2 Performance Schedule
  16. Appendix IV: Example of an Employment Agreement
    1. Agreement regarding technology and confidential information
  17. Index