O'Reilly logo

Technical Writing in the Corporate World Understanding, Developing, and Editing Technical Documents by Ph.D. Norbert Elliot, Ph.D. Herman A. Estrin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2.3.2 The Extended Proposal

Complex situations often require a very sophisticated presentation, as Jim Gentlin apparently knows. A lab technician, he addresses a nagging company problem and resolves it elegantly. To argue his point, he follows a complex argumentative pattern which deserves our attention.

The proposal in Document 7 is effective because it is integrated into distinct sections, each advancing Jim’s argument a step at a time:

Part I: The Lead. Jim defines the context of the proposal by answering questions of who, when, why, where, and how. After briefly defining the problem—Row corporation has been having trouble with the airflow controller—Jim “telegraphs” to his reader the plan his proposal will follow: a discussion of the Uniflow ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required