Technical Marketing Communication

Abstract

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers:

     •  Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts.

     •  Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.

     •  Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.

     •  Entrepreneurs, ...