Post Frequently and Interact with Your Followers

By far the easiest way to grow a following is to be interesting and approachable (which really isn’t that different from regular blogging).

Post Frequently

If your blog is about JavaScript programming, your social properties should be used as microblogs that focus on JavaScript and related technologies. By all means rebroadcast your own blog posts by linking to them through these channels, as mentioned before, but don’t limit yourself to just doing that. In order to attract more followers, your account needs to be seen as one from a subject matter expert who offers quick quotes, insight, comments, and shares links to interesting stories (from other sites) related to your niche. These stories ...

Get Technical Blogging now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.