Cross Promote Your Site and Social Properties

You have a successful site and you’ve created various accounts on social networks. Cross promoting those accounts means promoting your social properties on your site and in turn, your site/blog on your social properties.

A successful blog has a constant stream of new visitors. Many of these readers will have accounts on major social networks. Your goal is to let them know about your presence there as well.

This will not only allow you to better connect with visitors in an environment that they’re already familiar with, it will also help you grow your presence there. Furthermore, search engines are now considering social media signals more frequently when determining the ranking of your pages ...

Get Technical Blogging now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.