Select the Social Networks You Intend to Target

A large number of successful networks have been established over the past few years. The following list includes a few types of common social networking sites:

  • General social networks (e.g., Facebook or Twitter)

  • Professional networks (e.g., LinkedIn)

  • Networks specific to a particular segment of the population (e.g., CafeMom or patientslikeme[125])

  • Media-specific networks (e.g., Flickr or YouTube[126])

  • Social networks around a particular interest (e.g., Geni or GoodReads[127])

  • Industry-specific social networks (e.g., GovLoop or Channel DB2[128])

  • Mobile and location-based social networks (e.g., foursquare[129])

There are thousands of social networks, with at least a few hundred well-known ...

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