Define a Social Media Strategy
Head over to Gary’s Social Media Count,[124] and you’ll almost certainly be impressed by how much user-generated content and interaction happens on sites like Facebook, Twitter, and YouTube in a matter of seconds.
We discussed social news sites like Reddit and Hacker News before, and in the rest of this chapter we’ll chat about how to establish yourself on social networks such as Twitter and Facebook. The actual steps may be slightly different, but the same principles will be applicable to other relevant virtual communities of your choice, present or future.
Plan and execute your social media strategy by following these steps:
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Select the social networks you intend to target.
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Create your social media profiles. ...
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