Technical Blogging

Other Benefits for Startups

Although customer acquisition is without a doubt the most common motivation behind why startup owners want to blog, there are other benefits for startups, too. Let’s review the most typical ones.

• Providing status updates during outages: When the service you provide goes down, you may find yourself dealing with a mob of angry customers. As mentioned multiple times before, your blog can be an outlet to communicate with your users and broadcast status updates during crisis situations. If you wish, you could even have an availability status stream of updates at status.yourcompany.com.

• Customer development: If you write content that attracts your prospective customers from the very early days of your business, you’ll ...