Obtain Freebies

A nice benefit of being a popular blogger is that you get contacted by publishers, publicists, and others who will try to give you freebies in the hope that you’ll write about them or their products.

Publishers may offer to provide you with free copies of books that are relevant to your blog’s subject matter. This is by far the most common type of freebie. There are other kinds of offers that may show up in your inbox, too, including mobile apps, desktop software, extended trials, free subscriptions to web applications or publications, and so on.

Such offers may look like subtle bribes to your average programmer, but that’s the way the PR industry has operated for a long time. You can only review something ethically if you’ve ...

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