A Checklist for Company Blogs
Let’s start by reviewing some of the startup/company-specific concepts that have been introduced so far. This list acts both as a checklist and a quick recap.
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Identify why you’re blogging. Is it for customer acquisition and to increase sales? Providing support to existing customers? Finding moral support and sharing war stories with fellow entrepreneurs? Expanding your team by recruiting new hires? Get to the root of what you want to accomplish with your company blog.
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Identify who you’re blogging for. Now that you know why you are blogging, try to understand who your target readers are. This will help you determine what to blog about, with what degree of detail, what kind of tone, and so forth.
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Keep your blog ...
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