Chapter 9Building a Community Around Your Blog
Great spirits have always encountered violent opposition from mediocre minds.
As a blogger you bother with promotional activities because you want to attract a following. You can then expose this group of readers to your thoughts and writing. Once again, it’s all about getting your content in front of the right audience.
The next logical step in this process is to take a closer look at this readership. You aim for a large pool of readers, sure, and that gives you quantity. But what about quality? Ideally you want a loyal, engaged public who is receptive to your ideas, content, and projects. You want readers who are fans of your work, who share it with their friends, and who ...
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