Baseline vs. Spike Traffic
The immediate flow of traffic you receive upon releasing and publicizing a new post will appear in your statistics as a noticeable spike. If you publish once a week on the same weekday, for example, you’ll notice a more or less constant amount of traffic (i.e., your average traffic, or baseline) and then a jump around the day your new posts usually go live.
As you can see in Figure 19, A traffic spike, the effect lasts for a few days. This spike will eventually disappear from your charts, but the baseline of traffic you receive should increase slightly in the long run as a result of it. Every post you add to your blog will contribute to the ongoing growth in the average amount of traffic you receive without any ...
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