The Dark Side of Link Building

If you pursue link building and SEO education further on your own, you’ll quickly discover what I call the dark side of online marketing.

I’ll refrain from teaching you black-hat techniques and opt instead to list a series of borderline activities you may come across and be tempted to partake in. Don’t. They are not worth your time.

  • Buying high PageRank links: As mentioned multiple times, buying links will get you blacklisted or penalized by search engines.

  • Renting email addresses: At best this is a waste of time; at worst you end up spamming people who don’t know you or your blog.

  • Buying social media votes: You can artificially boost your popularity on social networks like Reddit and StumbleUpon by buying ...

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